Flair hosts Hairdorables pop-up experience for lucky fans

Lucky Hairdorables fans were treated to an exclusive pop-up Hairdorables experience this weekend.

The one-day-only Hairdorables event, organised by Flair Just Play and supported by Smyths, took place on Saturday, October 12 and was a culmination of a month-long multi-platform competition for fans to win tickets for themselves and their friends.

Held in a retail pop-up space off Oxford Street, the winners entered their very own Hairdorables world, including a hair salon, nail spa, crafts space and a tea party with their friends. A fashion makeover, catwalk and photo shoot completed the day.

The competition was hosted by PopFun’s online site and driven to by a two-week TV campaign on POP. Also highlighting the contest were a number of the UK’s up-and-coming YouTube stars, who also attended the event to meet the lucky winners.

Marta Zietkiewicz, marketing manager at Flair/Just Play, commented: “It was really exciting to see our Hairdorables experience pop up come to life through the morning and then to open the doors to our VIP guests at midday.

“Here our guests experienced what it is like to be part of the Hairdorables’ world. Everyone had so much fun, it is just a shame that it could not be open for longer.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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