Sustainability, connected play and diversity: Spielwarenmesse reveals its Toy Trends for 2020

It would appear that the message of the up until now, vastly underground rising of sustainability, diversity, and the importance of evolving technology within the toy industry is finding its platform for 2020, as Spielwarenmesse highlights its three key trends for toys for the year ahead.

The Spielwarenmesse’s international TrendCommittee has underlined Toys for Future, Digital goes Physical and Be You as the trending themes among toys at its international show next year.

Products circling these themes will all be revealed, viewed and experienced at the Spielwarenmesse, running from January 29 to February 2 2020. The Nuremberg toy fair will be showcasing more than one million toy products next year.

Covering an area of approximately 1,000m², the TrendGallery in Hall 3A is the nerve centre for innovations. The Trend Islands feature products that reflect the trends, giving trade visitors the opportunity to explore and put them to the test.

Among the trends highlighted for 2020 is Toys for Future, a focus on the sustainability of play. Products that fall within this trend have a firm focus on climate protection and sustainability, and don’t only promote environmentally friendly behaviour and raise awareness through play, but comprise toys with sustainable aspects such as ecological materials, or articles that have been upcycled or recycled.

Meanwhile, within the Digital goes Physical theme there comes recognition that characters from well-known computer games and e-sports are becoming popular licensing themes. Youtube channels, apps and messaging services, likewise, offer considerable potential to the toy market, while users operate within digital worlds and identify with the fictitious content.

In the “Digital goes Physical” trend, digital characters enter the world of conventional toys. The characters’ physical counterparts become an extension of virtual reality, opening the door to new experiences through play.

The Be You theme will celebrate the way in which play connects everyone irrespective of origin, religion or appearance. This is the fundamental principle of this trend which brings together two objectives: to help people with special needs and to promote tolerance, inclusion and diversity.

People with disabilities or diseases, such as dementia or Parkinson’s, have very different tactile requirements when it comes to toys and games. Products within this theme stimulate their minds and motor skills whilst creating shared experiences.

Information on the 2020 trends can be found at Images are available at

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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