The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch.
A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How to Train Your Dragon Hatching Toothless toy line from Spin Master.
The young influencers got to enjoy the atmosphere of Rainforest, create fun photos, enjoy lunch, and hone their Dragons knowledge with a quiz hosted by the TV presenter Nigel Clarke.
The finale of the afternoon arrived when each table got to hatch and train its own Toothless Dragon.
Jo Thompson, Spin Master UK’s PR manager, said: “We had a great afternoon with some of the UK’s leading family bloggers and vloggers. It was just brilliant seeing all the excitement first-hand as the kids hatched their dragons.
“It’s been great seeing all the fun social posts from the afternoon, and we’ve had some fantastic feedback. Baby Toothless is very cute and had no trouble capturing people’s hearts – we’re looking forward to reading more reviews after our families take them home and train them.”
Further PR activities will continue in the run-up to Christmas including media outreach to support the extensive TV and Digital campaigns that have just begun.
Speaking about the launch, senior brand manager, Simone Palombi, added: “How to Train Your Dragon: The Hidden World has been a phenomenally successful franchise for us. We launched in the early part of the year with a large range of Dragons figures which continue to do well, and now Hatching Dragon is ready to breath some further excitement into the range for fans this Christmas.”