Little Tikes has appointed a new member of the team in the form of Little Stiglet, the new face of its Wheelz and Flyers category. Little Stiglet will front an on and offline campaign from mid-October through to spring/summer 2020.
Launched on social media, the disruptive campaign will tease viewers with a series of videos showcasing the range of products within the Wheelz and Flyerz range.
The videos, shot on location in London, put some of the latest products to the test. Budding aviators will see Little Stiglet take control of the YouDrive Rescue Chopper, which puts little tikes in control of the sky with auto hover technology and working headlights.
Viewers will also see Little Stiglet get behind the wheel of Tyre Twister Lights, Slammin’ Racers Runaway Railroad, RC Dozer Racer and more.
The campaign will be supported across Little Tikes social media channels, YouTube and an extensive press office campaign, which kicked off with gifting, a tour of London and included meetings with journalists across national media titles to showcase the products.
Michelle Lilley, head of marketing, UK, Little Tikes, said: “The team have been really excited to unveil the plans for Little Stiglet and launch the campaign. It’s been months in the planning and is set to show the product being played in an imaginative and adventurous light.
“We want to inspire and encourage children to be anything they want to be, and the Little Stiglet brings the element of imagination and role-play to the range.”
There will also be support on TV to underpin this campaign.