The indie board game company, Big Potato, has launched a series of taxi adverts to offer commuters a taste of its new party game range ahead of Christmas.
The Shoreditch team has joined forces with Taxi Media to create digital ads that can now be found on taxi tops around London.
The first advert is all about The Blockbuster Game, the officially licensed party game for movie fans, while the second advert features What Came First, a new trivia game that all about picking sides and betting big.
The campaign marks Big Potato’s first foray into outdoor advertising.
Becky McKinlay, head of marketing, Big Potato, said: “Every year, we strive to do something a little bit different with our marketing. We’ve been growing each year, and as the company gets bigger it allows us to try cool things like outdoor advertising.
“Taxi Media has been a great company to work with and the team have been offering advice and guidance to ensure that our ads look good and get noticed.”