Aiming to take the surprise unboxing genre to a new scale, Zuru has launched a limited run of its Rainbocorns Big Bow Surprise, the company’s ‘biggest Rainbocorn to date.’
The exclusive launch will feature ‘a host of surprises in a giant golden egg,’ and will stand at 13 inches high and contain over ’25 layers of Rainbocorn fun.’
Every giant gold egg includes a Sequin Surprise Heart, giant plush and treasures including a sparkly Big Bow to wear and swap, accessories, pencil toppers, stickers, and collectable Bow-Bowcorns. There are three to collect – Belle, Bobbi and Bowie – and will retail at an SRP of £49.99.
“We’re so excited for kids to experience Rainbocorns Big Bow Surprise,” said Aneisha Vieira, senior brand manager, Zuru. “We’ve taken one of our most popular and award-winning brands and super-sized it to create the most magical and engaging surprise unboxing experience. It’s the perfect gift for the holidays.
“Rainbocorns Big Bow Surprise has been in such demand globally, that we’re only able to bring in a limited amount for the lead up to Christmas. We hope our Rainbocorn fans can grab one before they are gone.”
Big Bow Surprise will be supported by a PR, unboxing and video campaign across TV and digital.
It’s the latest addition to the popular collectable Rainbocorn plush brand which topped international most-wanted toy lists last year. The brand includes Rainbocorns Sparkle Heart Surprise (SRP £9.99) and Rainbocorns Sequins Surprise Series 2 Plush – The Ultimate Surprise Egg (SRP £24.99).