Now it’s Just Play in reported take over talks with Jakks Pacific

Jakks Pacific is reportedly nearing a sale to the rival toymaker, Just Play in a bid backed by the private equity firm Cambridge Partners, according to people close to the subject.

Reports suggest that Just Play is in exclusive talks to buy Jakks Pacific in a deal worth 80 cents to 90 cents per share. According to the sources – who have been asked to remain anonymous – a deal could be struck between the two by the end of the month.

It’s known that Jakks Pacific has been exploring a sale for several months, amid a run of heavy losses and a dropping share price. The toymaker took quite a hit last year when Toys R Us went into liquidation in the US and UK. Jakks had generated a large percentage of its revenue through Toys R Us in the US. 

Last month, it was Jazwares that was tied to talk around a potential takeover bid for Jakks Pacific, after making an offer to buy the company for 85 cents per share. However, that potential deal was short-lived but quickly followed up with Jazwares’ acquisition of Wicked Cool Toys.

So far, Just Play, Jakks Pacific and Centrebridge have all declined to comment.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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