AR toy and game developer opens first interactive play and learning centre in China

China has welcomed its first augmented reality play-based learning centre to Xiamen, an area that will provide immersive learning experiences to children across health, language, social and emotional, science, and art subjects.

The new concept arrives courtesy of Blue Hat Interactive Entertainment Technology, a leading name in the development of AR interactive entertainment games and toys in China.

Leveraging Blue Hat’s research and development in AR technology, the play-based learning centre will offer courses focused on developing children’s skills in eight areas, including motor skills, cognitive skills, concentration and memory, creativity and imagination, social and emotional skills, leadership, teamwork, and understanding rules and solving problems.

“We are very excited to open our first AR play-based learning centre,” said Xiaodong Chen, chief executive officer of Blue Hat. “We believe our AR technology leads the trend in early childhood education, as the tools and content we develop enrich children’s learning processes with immersive, real-life experiences. Our goal is to cultivate a fun environment, guided by our teachers, that enables young learners to explore their interests as well as develop core skills for school.”

Blue Hat Interactive Entertainment Technology is a producer, developer and operator of AR interactive entertainment games and toys in China, including interactive educational materials, mobile games, and toys with mobile game features.

The Company’s interactive entertainment platform connects physical items to mobile devices, which creates an environment for users through the integration of real objects and virtual scenery.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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