The international toy company, Toy Plus has been tapped to develop and produce the master toy line for Ferly and APC Kids’ new CGI comedy adventure series, MiniMecs.
The deal will see Toy Plus develop toy vehicles, figurines, and play-sets based on the series, targeting the show’s demographic of children aged four to eight.
Ferly is the entertainment company founded by a troupe of former Rovio executives and co-creators of Angry Birds, and APC Kids, the children’s entertainment division of the leading co-production and distribution company, APC Studios.
MiniMecs is an original series created by Ferly and co-produced by APC Kids’ studio Zephyr Animation along with Canada’s Yellow Animation Ltd, and set to be delivered in 2022.
MiniMecs follows a team of special operatives who makes sure everything in your house runs smoothly and trouble free. When Lili and Pete, two rookies fresh out of the MiniMecs Academy, are assigned to a brand new home filled with state-of-the-art smart technology that proves to be anything but reliable, they have their work cut out to keep things moving.
“We’re building MiniMecs into something truly enjoyable and immersive for kids and aspire to do that equally well in animation, toys, apps, and games. Having the creative Toy Plus team with us on this journey is a natural way of ensuring the physical and the digital are seamlessly interlinked,” said Laura Nevanlinna, CEO of Ferly.
Lionel Marty, managing director of APC Kids, added: “We feel the timing is right for independent, experienced companies such as Ferly, Toy Plus and APC Kids to join forces, each bringing to the table their respective talent on content creation, toy manufacturing and international distribution, and develop together, from an early stage, genuinely exciting, high-profile, original properties such as MiniMecs.”
Josue Rosenzweig, president of Toy Plus who negotiated the deal, concluded: “We really consider this property very unique and we are sure that with all these players in place it will be a huge success for 2021.”