Jazwares has been signed as the global master toy partner for the forthcoming pre-school animated series Dino Ranch, granted the rights to design and produce toys across categories like figures, plush, play-sets, role play, vehicles, and musical instruments.
The announcement has been made by Boat Rocker Studios, the IP owners and producers of the up and coming animated series.
Dino Ranch follows the adventures of the Cassidy family as they tackle life in a fantastical, “pre-westoric” setting where dinosaurs still roam. As the young ‘Rancheroos’ learn the ropes, they discover the thrill of ranch life whilst navigating the great outdoors through unpredictable challenges.
Targeted at two to five year-olds, the series comes with comedic, mischievous fun, and introduces kids to problem solving, the foundations of forging life-long friendships, strengthening family and community bonds and taking care of animals.
The 52 x 11’ series animated pre-school series was created by Matt Fernandes of Industrial Brothers and will be produced by Industrial Brothers and Boat Rocker Studios. Dino Ranch is currently in pre-production and set to premiere on Disney Junior US in 2021.
Jon Rutherford, managing director and president rights, Boat Rocker Studios, said: “We are excited to build the Dino Ranch franchise across all key lines of business and are delighted to be partnering with Jazwares as our global Master Toy partner.
“Renowned for its innovative product design, Jazwares is the perfect partner for us to saddle up with to capture the thrill and excitement of this dynamic new series. The unique combination of cowboys, cowgirls with the fascination of dinosaurs offers pre-schoolers instantly relatable characters and role play experiences that will appeal globally.”
Laura Zebersky, Jazwares CCO, added: “Dino Ranch is the perfect property to kick off our inaugural partnership with the creative minds at Boat Rocker Studios.
“Our toy line will captivate the aisle and preschool minds with this unique collaboration where dinosaur play fuels a fresh take on the wild, wild west. We’ll blend Dino Ranch’s recognisable, lovable characters with our signature, action-packed play that consumers of Jazwares’ toys have come to expect. Dino Ranch will be an exciting addition to our growing preschool portfolio going into 2021.”