Ravensburger bolsters licensed jigsaw offering with Barbie 60th and School of Roars collections

Ravensburger has bolstered its licensed jigsaw puzzles collection this season, having secured partnerships with both Mattel to develop a line of Barbie 60th anniversary puzzles for the US market, and Atlantyca Entertainment to launch a new School of Roars line to Italy.

The tabletop expert will produce School of Roars-branded 2D, 3D and memory jigsaw puzzles to hit retail in Italy for the Christmas season  2019. The range will feature My First Puzzle with four different jigsaws, the Look and Find Giant floor puzzle, and the popular Memory game.

“Ravensburger is a huge name in puzzles so we are delighted to have this opportunity to be working with them,” said Marco Piccinini, Atlantyca’s licensing manager.  “The characters in School of Roars are so entertaining and the scenes are filled with wonderful colours; which will easily translate into exciting puzzles, certain to reflect why the show is so popular with pre-school children.”

“We are happy to be able to develop a promising School of Roars range. This animated series is really beautiful, colorful, funny and educational, perfectly in line with Ravensburger values,” Elisa Moretti, head of marketing at Ravensburger Italy

From creator Alan Robinson and executive producers Jo Killingley (Dot To Dot Productions) and Sarah Legg (CBeebies), the 52 x 7-minute School of Roars animated series helps children prepare for school life by exploring a child’s first year through the relationships and experiences of our mini monsters.

Elsewhere, Ravensburger will celebrate Barbie’s 60th anniversary with a range of three new puzzles, including the 60th anniversary Barbie 500-piece, the Collector Barbie 1000 piece, and the Vintage Barbie 1000 piece.

Thomas Kaeppeler, president, Ravensburger North America, said: “We’re excited about our new line of Barbie puzzles for adults celebrating Barbie’s 60th anniversary. Barbie has been inspiring Girls since 1959 and was created to show girls they could be anything.

“This line marks the first time that Ravensburger has launched Puzzles celebrating Barbie’s style and fashion trends over the last six decades and we have more slated to debut in 2020. Our team has been working directly with Mattel to create unique images that our puzzle customers will enjoy piecing together.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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