Posh Paws celebrates official launch of its Frozen 2 plush toy range

Posh Paws International is celebrating the official launch of its Disney Frozen 2 plush toy collection this week, just over one month ahead of the film’s UK cinematic release on November 22 this year.

Film goers and fans of the franchise, which took off phenomenally well in 2013 when Frozen first hit UK shores, wishing to mark the occasion with a memento can now do so with one or more of the new plush characters from Posh Paws.

Each character is recreated in soft fabric, with plenty to choose from, including Olaf, Anna and Elsa, and faithful companion Sven. Each character will be available in a range of sizes.

Speaking of the range release; Lauren Shipman, group brand and marketing director, said: “We are extremely proud of our new Disney Frozen 2 collection. Plush makes a perfect gift for all ages, but when coupled with a film like Frozen 2, it makes that gift even more special.

“We expect this to be a stand out collection for Posh Paws and our retail partners this year.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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