Wooden activity toys, educational ranges, and of course, plush in “all its various forms,” are top of the bill for Coolabi Licensing as the firm looks to build out a comprehensive toy line for the modern classic children’s book title, Giraffes Can’t Dance.
last week, the company secured the global licensing rights for the popular book that, written by Giles Andrae and illustrated by Guy Parker-Rees, celebrates its 20th anniversary this year. Published by Orchard Books, part of Hachette Children’s Group, the book has been translated in to 34 languages.
Giraffes Can’t Dance aims to promote self-esteem in young children by championing the important and universal message of acceptance and self-belief. Coolabi Licensing plans to build an extensive licensing portfolio across core categories, driven by plush, apparel, games and puzzles.
Allison Watkins, director of consumer products and TV distribution at Coolabi Group, said: “Giraffes Can’t Dance is such a beloved book all over the world and remains one of the best-selling picture books of the last 20 years.
“I am delighted that Coolabi Licensing have the opportunity to extend this wonderful book in to merchandise for the very first time. The beautiful colour palette and wonderful characters created by Giles and Guy will work across all product to delight boys and girls across the world.
“Plush in all its various forms is at the forefront of our thinking in terms of toy licensing together with games and puzzles. We are also having conversations around wooden activity toys, sensory/educational ideas and role play which focus on dance/movement reflecting the wonderful story in the book.”
Karen Lawler, head of licensed content at Hachette Children’s Group, added: “There’s a reason Giraffes Can’t Dance has been a perennial bestseller for 20 years. Giles Andreae’s text is a fun, funny celebration of acceptance, with gorgeous, jubilant illustrations from Guy Parker-Rees.
“Those same elements are sure to make its merchandise a huge hit. Coolabi is a brilliant partner and we can’t wait to see Giraffes Can’t Dance products on the shelf.”
The news follows the recent announcement of the new Giraffes Can’t Dance stage adaptation for Christmas 2019. The Made at Curve production will run in the Curve Rose Theatre in Leicester from December 9th to 29th this year and will be produced in association with Hachette Children’s Group and Coolabi Group.
On top of Giraffes Can’t Dance, Coolabi Group own certain rights for a large number of Giles Andreae’s children’s books, including the much-loved Rumble in the Jungle, Commotion in the Ocean, Farmyard Hullabaloo, There’s A House Inside My Mummy and The Lion Who Wanted to Love, plus many more.