The LEGO Group has veered into a new partnership with BBC Studios to launch its first official LEGO Technic Top Gear set.
The new launch is aimed at kids aged nine years old an upwards – and presumably their parents, too – and will launch globally in early 2020.
Eloise Bradley, senior licensing manager, The LEGO Group, said: “Bringing LEGO Technic and BBC Top Gear together will be a dream come true for fans all over the world. We’re looking forward to working with BBC Top Gear to bring some amazing innovative engineering to life – stay tuned.”
The set will be inspired by the world’s longest-running motoring entertainment show. Top Gear spans a 42 year heritage and boasts a following of some 350 million viewers globally, across more than 200 territories.
The latest series of Top Gear features Andrew “Freddie’ Flintoff, Paddy McGuiness and Chris Harris, and has been credited as BBC Two’s biggest show so far in 2019.
The Top Gear brand also has a proven track record in consumer products, with the world’s biggest monthly magazine, DVDs, books and gaming, as well as a Top Gear website that attracts 4.5 million unique user per month.
Jason Easy, head of licensing UK, BBC Studios, added: “We are extremely excited to have partnered with LEGO Technic. Both brands enjoy a very close relationship with their fans, it’s certainly a natural fit for both and we’re really looking forward to seeing the LEGO Technic St hit the shelves next year.”