Hasbro reveals latest Star Wars toy line-up in Triple Force Friday YouTube event

Hasbro has lifted the lid on an extensive raft of new Star Wars in the run up to the Star Wars triple Force Friday event taking place on October 4th this year.

The line-up was revealed via a global livestream event on YouTube, hosted by Warwick Davis, and starring a wealth of Star Wars talent, including Daisy Ridley, John Boyega, Oscar Isaac and Billy Dee Williams.

Streamed from Pinewood Studios in London, the event kicked off a weeklong countdown to Triple Force Friday, when new products inspired by not only this year’s theatrical release Star Wars: The Rise of Skywalker, but also the live action series, The Mandalorian, and the video game title Star Wars Jedi: Fallen Order will begin hitting shelves worldwide.

During the event, Hasbro detailed a new collection inspired by this year’s Star Wars releases, including the Ultimate D-O Interactive Droid, a Scream Saber Electronic Lightsaber, and a series of premium Black Series Carbonised Collection figures.

For a number of years now, Force Friday has become an anticipated event for Star Wars fans the world over, commemorating merchandise introduced in advance of the episodic saga films. Past iterations have included a live unboxing event that rolled through 15 cities worldwide in 2015, and a global in-store digital scavenger hunt in 2017.

This weekend, retailers including Target and Toys R Us Canada will celebrate Triple Force Friday. On October 4, Amazon Treasure Truck will feature a limited edition product in select cities.

For anyone who missed the Star Wars Triple Force Friday reveal, you can watch it in its entirety below:

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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