Warner Bros Consumer Products former VP of licensing and business development EMEA, Paul Bufton has joined the Universal Brand Development unit, taking on the role of vice president of consumer products for Europe, Middle East and Africa.
Bufton joined Universal this past month and now reports directly to Vince Klaseus, president of Universal Brand Development.
Bringing a wealth of knowledge and experience, Bufton will oversee the licensing strategy and retail marketing across EMEA – including the country directors and agents – as well as being supported by the regional category management and franchise teams.
He joins from Warner Bros Consumer Products, where he was most recently vice president of licensing and business development for EMEA. Prior to joining Warner Bros, Paul held positions of vice president of consumer products EMEA for Rovio Entertainment; general manager of Warner Bros Consumer Products UK; director of consumer products EMEA for Fisher-Price; and franchise director for the LEGO Company’s BIONICLE brand.
Paul holds a Bachelor of Arts degree in French and Film Studies from the University of Warwick.