Green Board Games and Lagoon to be fully incorporated into Asmodee Group fold

Green Board Games is to be fully incorporated into the Asmodee Group fold, it has finally been confirmed, some months after the board game giant acquired the UK outfit’s parent company Searainbow Group back in April this year.

Under the terms of the acquisition of the European and Asian publisher, manufacturer, and distributor whose subsidiaries include Green Board Games and Lagoon, GBG is to pioneer as Asmodee’s first UK-based game studio.

Green Board Games is to operate as a fully owned studio within the Asmodee Group. It will continue to develop products and make them available to Asmodee UK, Coiledspring Games, other Asmodee Group distribution units and third-party partners. Consequently, Green Board Games will cease to have direct relationships with retail customers.

Initially, GBG will focus on designing and developing its educational Brainbox lines, which will be made available to Asmodee UK to distribute its English-language product to the UK market. As GBG will no longer be a distribution unit, other products will be picked up by other business units.

Asmodee UK will take charge of distribution for theFat Brain range, Coiledspring will take over all Mindware products, while the Flights of Fancy range will move to Lagoon. The Green Board Games team are now based in Amersham. They are joined under the Asmodee umbrella by Lagoon, a gift and design company wholly owned by GBG, who are based in Richmond.

Both teams are managed by Heather Watherston.

Asmodee has stated that it is ‘delighted to begin working alongside both Green Board Games and Lagoon and look forward to further growing the business together.’

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Moose Toys named Walmart’s Toy Supplier of the Year as it cites ‘strongest product line up to date’

Moose Toys has been named the Walmart Toy Supplier of the Year during the US …