WIT to host toy inventor pitching session at upcoming Empowerment Day

The Women in Toys, Licensing and Entertainment upcoming Empowerment Day will this year see women from around the world pitch their latest toy, game and play product ideas to the likes of Walmart, Hasbro, Spin Master, and Jazwares this October.

To date, more than 500 women have presented their products at the annual event where women receive personalised mentoring and support in face-to-face meetings with industry decision makers.

At this year’s eighth Annual WIT Empowerment Day, held in collaboration with Walmart, more than 90 women entrepreneurs will pitch their products and ideas and benefit from feedback, advice and mentoring with industry leaders.

Last year, inventor Angie Cella struck a deal with Wicked Cool Toys as a result of Empowerment Day for Blinger, a new glam styling tool for girls.

It was Cella’s fourth year of trying to get her product picked up by the industry, having previously been rejected from Shark Tank, lost as a finalist on a TV show, and only raised Kickstarter money by badgering her friends.

“I learned so much at WIT Empowerment Day, that it was like earning my MBA in one day. Being at this event helped put me on the map and played a huge part in finally being successful in my journey,” she said.

After Empowerment Day, Cella signed a licensing deal with Wicked Cool Toys and a few months later, Blinger was being manufactured. One year on, and her product has now been featured across Walmart’s Top Rated by Kids Toy List, Amazon’s Top 100 Toy List, and is now available at all major US retailers including Target, Walmart and Amazon, in specialty stores including Claire’s and Justice, and is distributed in 35 countries.

Past Empowerment Day mentors and speakers have included dozens of industry and entrepreneurial heavyweights, including Mark Cuban, billionaire business maverick and iconic serial entrepreneur, Melissa Bernstein, co-founder of an American manufacturer of children’s educational toys, Melissa & Doug, and Norma Rosenhain, founder and CEO of the global brand ideas and activation agency, Creata.

WIT President Ashley Mady, said: “We connect women globally at all stages of their professional lives to leadership opportunities, education, and important relationships that lead to new business deals and career advancement.

“WIT embodies an incredible community of women who have tremendous energy, passion and motivation to excel in a fast paced and exciting industry.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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