Zimpli Kids hails Glibbi Mermaid showcase at Nickelodeon’s Day of Play a “resounding success”

Zimpli Kids has hailed an exclusive partnership initiative with Nickelodeon’s Day of Play in Poland as a “resounding success” for its new Glibbi Mermaid brand.

It was Simba Toys Polska, the Polish distributor of the Zimpli Kids toy line, that showcased the brand’s range within an exclusive zone at the Nickelodeon event this year, putting the brand in front of some 15,000 attendees. The showcase included a ‘life-sized mermaid.’

Zimpli Kids has also launched the product in the UK as Mermaid Treasure Chests, available in Purple Glitter Gelli Baff and Aqua Glitter Slime Baff with Cosmetic Bio-glitter. Each box includes two mystery underwater themed figures, with 10 to collect.

Gelli Baff/Slime Baff Mermaid Treasure Chest, under the brand name Glibbi Mermaid, is currently sold by Zimpli Kids distributors in Germany and Poland.

Head of marketing at Zimpli Kids, Jessica Coy, commented: “The Glibbi Mermaid zone was a resounding success and a great promotional event organised by Simba Poland.

“Zimpli Kids work closely with all of our distributors by supporting their marketing activities to increase brand awareness worldwide.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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