Vivid’s new launch, Nestlings hit shelves last weekend, doing so in style with an exclusive VIP influencer event a Smyths’ ket Staples Corner store.
The event saw a mix of kidfluencers, parent bloggers and consumers come together to celebrate the launch with special guests, hit YouTubers Ruby Rube and her younger sister, Bonnie.
Guests were treated to glitter treatments and branded Nestlings cupcakes before being able to meet Ruby and Bonnie and experience Nestlings up close for the first time. Following the event, coverage immediately began to appear on social media with guests sharing pictures of their Nestlings experiences with full write ups and reviews planned to go live in due course.
“The VIP event was a fantastic way to kick off our Nestlings campaign,” said Cathy Prowde, brand manager at Vivid Toy Group. “Everyone who came along had a great time meeting Ruby and Bonnie and learning more about Nestlings. Enabling consumers and media to get hands on with Nestlings is key within our overall campaign strategy for the brand which we feel will be driven by content showcasing the interactivity within the product.
“The coverage we’ve seen so far has been fantastic and we’re looking forward to seeing more in the coming weeks.”
Nestlings marketing commences at the end of the month with a TV and digital advertising campaign as well as video content from Ruby and Bonnie, and additional mid-tier kidfluencers.