KidsKnowsBest continues expansion with new chief product officer

KidsKnowBest has hired a new chief product officer in the shape of Mahesh Ramachandra, as the children’s marketing service continues its expansion plans this year.

The move follows the recent appointments of former Dubit director Peter Robinson as chief operating officer and James Kirkwood – previously lead product designer at Beano Studios – as KidsKnowBest’s creative director.

A digital product leader with 20 years’ industry experience, Ramachandra specialises in the creation of cross-platform entertainment and edtech services. He brings seniority, passion and an international perspective of digital product development to the KidsKnowBest team.

Prior to joining KidsKnowBest, Ramachandra served as chief product officer at the children’s learning platform Azoomee and was previously head of product at award-winning pre-school SVOD pioneers Hopster. His career has spanned interactive television, OTT and mobile applications across Europe, China, India and SE Asia.

Earlier this summer KidsKnowBest announced its line-up of investors, including Amy McPherson (European President, Marriott International), Hani Farsi (Chairman & Executive Producer, The Corniche Group) and Sarah Wiggins (Partner, LinkLaters).

“We’re excited to welcome Mahesh to the team as we look to accelerate our product roadmap in the coming months,” said KidsKnowBest co-founder Joel Silverman. “Mahesh comes with a wealth of experience in digital product development and a specialism in kids media, perfectly complementing our existing skillsets. We’re delighted that he has chosen to join us.”

Ramachandra added: “I’m thrilled to be joining KidsKnowBest at what is a tremendously exciting time for the company. We have some fantastic products in development – expect announcements soon.  I’m looking forward to working closely with Joel, Rob and the team to make each one a success.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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