Gibsons has pledged to eliminate all plastic packaging by 2021.
The UK independent games and puzzles specialist has placed sustainability at the core of its operations for the past few years, moving to focus more of its efforts on reducing waste through design and innovation in the sector.
By the end of 2020, Gibsons will have reduced the size of its puzzle boxes and removed all shrink wrap, as part of an overarching strategy to decrease its carbon footprint. It’s a move reflective of the worldwide demand for better eco-friendly choices for consumers from manufacturers.
On top of this, from September this year, Little Gibsons jigsaw puzzles and games will no longer come with plastic wrap or a plastic bag, making them entirely recyclable. Gibsons’ adult jigsaw puzzles will soon follow suit, with the removal of all cellophane wrap which is being replaced with secure, recyclable paper tabs to keep the puzzle pieces safe.
It’s been calculated that this decision will save 521,096 meters of plastic per year (same as the length of 4300 football pitches). In addition, Gibsons has also made its jigsaw puzzle boxes on average 29 per cent smaller than the current size, reducing transportation of the products.
Gibsons will also be turning its attention to the manufacturing methods of its board games too. Its range of classic wooden games such as Shut the Box and Cribbage is already forest-friendly, being manufactured from reforested rubberwood.
These rubber trees are only cut down once they are no longer producing rubber and are immediately replaced with another tree. The company will be looking into other ways to reduce plastic waste and carbon emissions when producing other games, such as 221b Baker Street, Mind the Gap, L’Attaque and Pass the Bomb.
Embedding the strategy across the company has seen internal changes too such as solar panels at Gibsons Head office and sourcing milk in glass, reusable bottles. The firm ‘fully intends for its #greengameplan to have an impact across the business.’
Gibsons’ managing director, Kate Gibson, said: “We recognise that we have a responsibility to the environment beyond current regulatory requirements and are committed to improving our environmental performance.
“It is important that as an industry we work together and think about the part we pay in this hugely important issue.”