TOMY unveils first ‘evolving toy’ with Rizmo

Global toymaker TOMY has revealed Rizmo, the first ‘evolving toy’ that is able to listen, learn, and remember – as well as grow up – through play.

Over the last few months, Rizmo has been previewed by popular YouTube influencers and industry experts, and recently won Best Toy in the Variety toy category at the Tokyo Christmas Toy Trade Show.

Thanks to its early success TOMY is confident that Rizmo will be one of the most sought-after toys of 2019.

With a name that comes from ‘Rhythm Monster’, Rizmo is ready to play straight out of the box, and  as kids interact with, cuddle, sing, and play with it over time, it will evolve and grow from a baby into a playful kid, and Over time, as kids interact, cuddle, sing and ultimately, to the fun, music-loving Rizmo.

Once Rizmo fully evolves, additional play modes and more advanced interactive features guarantee never-ending play.

“TOMY is globally recognised as a pioneer of innovative and imaginative toys, and this heritage has led to perhaps the most engaging and charming toy ever,” explained Pete Henseler, president of TOMY International. “We have identified a unique play pattern that differentiates Rizmo from the competition with the first-ever toy that truly evolves.”

Henseler went on to say that Rizmo combines the most popular toy trends – music, virtual pets and interactive plush – into one incredibly robust product.

Full of personality and fun, Rizmo starts out with five play modes, including Rolling Rhythms andRecord Songs, where children can sing to Rizmo and it will sing the same song back. Rock-a-Bye Rizmo mode will help put it to sleep. When Rizmo is fully evolved, there are two additional play modes to discover.

“Our team got to see Rizmo early on and it instantly put a smile on our faces,” said Laurie Schact, Toy Insider Mom. “On top of it filling a void in the industry, the fact that it evolves means it will keep kids engaged and interacting with it for hours and hours.”

Children can choose from three different Rizmo colours including Berry, Aqua and Snow, each of which feature a specific musical style, such as Pop Star, Hip-Hop Star, Rock Star and Electro Star. Kids can select their favourite colour Rizmo, but the musical theme they’ve selected is a surprise until Rizmo is fully evolved.

Rizmo is now available online and at retail stores around the globe. To learn more about Rizmo, visit

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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