The toy industry and baby product expert, Thomas Baker has taken up a new role with the education-focused toy firm, Learning Resources, joining the team as its new head of sales EMEA.
Baker takes up his position with the firm as it enters into the next stage of growth, He will be bringing a wealth of experience to role, having managed sales and to-market strategies for brands across the UK, Europe, Asia-Pacific, and Africa.
“We’re delighted that Thomas is joining us at this important time in our company’s growth,” said Dennis Blackmore, managing director. “Thomas has a proven record of developing and executing effective sales strategies and is a key appointment to the company. He’ll focus on maximising our strong relationships with our retail partners in the UK and Europe and expanding on our existing base in the Middle East, Africa and India.”
Of his appointment, Baker said: “Trends indicate that parents are keen to dovetail home learning with what’s going on in the classroom and build on core concepts like numeracy skills and critical thinking through encouraging hands-on play with educational toys.
“We see potential for ongoing growth in the educational toys category and my team will continue to leverage our proactive and innovative approach to growing sales and revenue in the markets we service.”
Education is at the heart of all Learning Resources’ product development. The company supplies learning aids into schools and has a vast selection of educational toys aimed at the parent market.
Blackmore added: “Our company is in a unique position to help parents and teachers provide end-to-end support for a child’s learning process. We focus on developing innovative toys and learning aids that not only teach specific skills but tap into kids’ curiosity to spark a lifelong love of learning.”
Baker’s appointment comes as the company moves towards the Q4 sales period. He will be based in Amsterdam and manage a sales team across the EMEA region.