Spin Master lands broadcast and streaming partners for Hatchimals: Adventures in Hatchtopia

Spin Master has secured a slate of broadcast and streaming partners for its animated series Hatchimals: Adventures in Hatchtopia.

The series, produced by the Canadian toy and entertainment company will now be available through Netflix in a global deal, as well as via Carousel (Russia), Nelonen (Finland), Ruutu (Finland, RTL (Netherlands), and MYTF1 (France).

The 44 x three-minute shorts will also air on TFOUMAX (France), Super RTL (Germany), Discovery Corporate Services (Italy), Viacom (Poland), Medialaan by DPG Media (Belgium) and e-junior (Middle East).

The content launched on Netflix in July, but it is unclear when the shorts will be available throughout EMEA.

Hatchimals: Adventures in Hatchtopia is set in the Hatchimals universe, the series of characters from Spin Master’s own innovative unboxing toy brand. The content and broadcast agreements land following a drop off in sales for the Hatchimals toy line. Spin Master’s RC and interactive characters segment saw sales drop 14.8 per cent to $505.4 million in 2018 owing to a decline in the brand.

Q1 of 2019 didn’t fair much better for the brand that prompted declines in the RC and interactive character segment of 65.9 per cent to $31.1 million, and in Q2 2019 of 34.9 per cent to $23.8million.

However, the toymaker is looking to reinvigorate sales in the sector with the US launch of its new collectable Dragamonz line. With a UK release still to be confirmed, the new range lets consumers smash open eggs to reveal one of 72 different half-animal, half-dragon figures and, in an effort to expand beyond consumer products, the property features a mobile app and upcoming animated series.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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