Spin Master has secured a slate of broadcast and streaming partners for its animated series Hatchimals: Adventures in Hatchtopia.
The series, produced by the Canadian toy and entertainment company will now be available through Netflix in a global deal, as well as via Carousel (Russia), Nelonen (Finland), Ruutu (Finland, RTL (Netherlands), and MYTF1 (France).
The 44 x three-minute shorts will also air on TFOUMAX (France), Super RTL (Germany), Discovery Corporate Services (Italy), Viacom (Poland), Medialaan by DPG Media (Belgium) and e-junior (Middle East).
The content launched on Netflix in July, but it is unclear when the shorts will be available throughout EMEA.
Hatchimals: Adventures in Hatchtopia is set in the Hatchimals universe, the series of characters from Spin Master’s own innovative unboxing toy brand. The content and broadcast agreements land following a drop off in sales for the Hatchimals toy line. Spin Master’s RC and interactive characters segment saw sales drop 14.8 per cent to $505.4 million in 2018 owing to a decline in the brand.
Q1 of 2019 didn’t fair much better for the brand that prompted declines in the RC and interactive character segment of 65.9 per cent to $31.1 million, and in Q2 2019 of 34.9 per cent to $23.8million.
However, the toymaker is looking to reinvigorate sales in the sector with the US launch of its new collectable Dragamonz line. With a UK release still to be confirmed, the new range lets consumers smash open eggs to reveal one of 72 different half-animal, half-dragon figures and, in an effort to expand beyond consumer products, the property features a mobile app and upcoming animated series.