Posh Paws adds Ragtales to growing line-up in long-term commitment to gift market

Posh Paws International has picked up the traditional soft toy and rag doll brand, Ragtales, adding the range to its portfolio and growing its own presence in the gift market on step further.

Its noted that the addition of Ragtales was ‘an obvious choice’ to bolster Posh Paws’ long-term commitment to the sector.

Ragtales is renowned for producing high quality British designed rag dolls and soft toys that take inspiration from the heritage of British Life. Utilising the highest quality fabrics and textiles, Ragtales creates quirky characters with unique personalities.

Roddy Bridges, managing director or Ragtales, said: “We are delighted to be partnering with Posh Paws, the future is looking very exciting and together we will put Ragtales back on the map.”

Alan Smith, managing director of Posh Paws, added: “Posh Paws plush toys have long been cherished by children and in line with the company’s exciting evolution; we felt Ragtales presented the perfect opportunity to continue this.

“Ragtales is known for their high-quality products and we couldn’t think of a better brand to now be part of the Posh Paws line up. We look forward to working with the Ragtales team to further establish their presence in the UK and International markets, as well as work on new ranges in the long-term.”

Posh Paws will be showcasing the Ragtales collection at the upcoming Top Drawer, Stand I19.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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