LittleConcepts launches ten new lines from sustainable toy firm Plan Toys

Toy and gift distributor LittleConcepts is launching ten new children’s products from the reputable sustainable wooden toy brand PlanToys.

PlanToys is recognised widely for its adoption of an eco-efficient concept in its toy-making processes, one that’s been in place since 1981. This concept has always motivated PlanToys to take advantage of innovation and introduce methods that help reduce environmental impact.

On top of this, Plan Toys has introduced several social projects such as toy libraries, schools, cooperative supermarkets, tree re-plantation schemes and museums.

With its newest launch, Plan Toys will be celebrating the national animal of Thailand with two elephant-themed products within its autumn/winter collection. The Walking Elephant comes with a mechanic that showcases the realistic walking style of elephants. The product is designed to boost children’s coordination, body balance and fine motor skills.

$10 from the sales of every PlanToys Walking Elephant will be contributed to elephant-themed activities for children and the Save Elephant Foundation in Thailand.

Meanwhile, the Elephant Money Bank can double up as a piece of decor, while motivating children to save money and learn math skills as well as enhance their fine motor skills. Put a coin into the slot and raise the elephant’s head up to let the coin drop.

The new launches will be showcased at Top Drawer Autumn 2019.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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