John Lewis goes traditional with this year’s Top 10 toys for Christmas list

John Lewis has seen sales of its wooden toys increase 21 per cent this year, noting that parents have made a conscious move towards buying more educational games and books for their children.

Harry Boughton, toy buyer at John Lewis has stated that the retailer is seeing a ‘move away from products like slime and collectables,’ in favour of more sustainable toys that have “limitless play value.”

It’s an observation that has informed much of John Lewis’ predictions for the top selling toys this Christmas, a list comprising a number of more traditional toys, such as the Leckford Doll’s House, a 50-piece Train set and a mini kitchen.

Boughton said: “Miniature home products continue to trend, so for parents and family members looking to encourage creativity and role play, we’ve created a Mini Kitchen where little ones can pick up ingredients before rustling up a delicious imaginary meal in their play kitchen.”

The Mini Kitchen sits top among John Lewis’s Top 10 Christmas Toy Predictions of 2019.

It’s followed by the 50-piece wooden train set (£30), the Osmo Little Genius Starter Kit (£79.99), a Folding Scooter (£69.99), the Tonies Start Box (£69.95), the Unicorn pull-along (£15), Little Robin Red Vest book (£11.99), Ravensburger’s Gravitrax Starter Set XXL (£99.99), LEGO Rocket Assembly and Transport Space Port (£119.99), and the Leckford Doll’s House (£100).   

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

World Book Day | Words’ worth: Rubie’s on the importance of inspiring the nation’s young readers

It didn’t take a global pandemic to facilitate the manner of changes to have taken …