Toymaster builds on British Garden Centres partnership with another raft of four

The UK toy shop buying group, Toymaster has expanded its partnership with British Garden Centres even further, adding a raft of four new sites to its growing portfolio.

Building on a growing fleet of British Garden Centre partnerships, the latest swathe to join the Toymaster brand, include Hemel Hempstead Garden Centre in Hertfordshire, Louth Garden Centre in Lincolnshire, Tarporley Garden Centre in Cheshire, and Bournville Garden Centre in the West Midlands.

The latest additions come just two weeks after the buying groups previous expansion with the UK gardening centre group, that saw Albrighton and Bridgenorth Garden Centres in Wolverhampton, as well as Bressingham and Wolseley Bridge Garden Centres join the slate.

This itself followed a big move made by the toy buying in February when it took on partnerships with six initial British Garden Centres. It highlights the continued alignment between British Garden Centres and the toy industry; a growing branch of toy retail.

Garden Centres have long been cited as a successful channel for toy retail, flagging up yet another alternative route to market amid what has been billed as a tumultuous time of late for high street shopping. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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