Smart Toys and Games keeps it local this summer with Arundel Festival sponsorship

Smart Toys and Games highlighted the benefits of keeping it local this summer, celebrating the success of a 10-day sponsorship of this year’s Arundel Festival, an annual event for the population of the UK historic market town.

The festival – which took place between August 16 and 26 – is based in the company’s home county of West Sussex. The 41 year old festival has become something of a local tradition, and is notably one of the largest volunteer-led, community-based art festivals in the South of England.

Attracting visitors from across the UK and Europe, Smart Toys and Games spotted the opportunity in sponsoring the festival and present its award-winning toy brand to locals and visitors.

This year Smart was delighted to have partnered with local, independent store Squibbly Biskit who offers a range of gifts for children including a large display of Smart Games and SmartMax.

Smart Toys and Games is known for designing multi-level logic games with appealing themes and unique game mechanics; as well as award-winning pre-school magnetic construction sets that captivate the imaginations of young children.

While at the festival, the team demonstrated a selection of its range, including bestsellers such as Penguins Pool Party, IQ Puzzler Pro and SmartMax ‘My First’, as well as new lines for 2019, including Smart Farmer, SmartCar Mini, and My First Totem set.

Brand director for Smart Toys and Games, Karen Clarke, said: “The past 10 days have been busy at the Arundel Festival, but it was lovely to see so many visitors testing their logic skills on our Smart Games and building creative SmartMax structures.

“Our focus was to support our local children’s store Squibbly Biskit, and it was brilliant to hear that the Arundel Festival team were delighted with the footfall and results generated from our presence.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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