The arts and craft sector specialist, Canal Toys is kicking off Q4 with a major new sponsorship campaign with the Disney Channel.
Under the partnership, Canal Toys will be promoting three of its best-selling brands: So Slime DIY Slimelicious, So Bomb DIY and So Magic DIY.
Planned by Generation Media, the TV sponsorship campaign forms part of an integrated PR and communication plan, managed by Adrenalin PR & Marketing. This is the latest campaign of ongoing investment for Canal Toys, increasing support for its retail partners to raise awareness and drive additional demand for its fully certified and innovative ranges.
Starting from the end of September, the five-week partnership will see Canal Toys idents sponsor ‘Afternoons on Disney Channel’, strategically promoting its popular So Slime DIY Slimelicious scented range with storage containers, the So Magic DIY terrariums, and the So DIY bath bomb kits.
Anthony Grimaud, CEO of Canal Toys UK, said: “We are excited with the TV sponsorship campaign designed by Generation Media. The Disney Channel is the ideal spot for our innovative DIY brands: So Slime, So Bomb and So Magic.
“This is a wonderful opportunity to highlight our exceptional, fun products which allow children to get creative and explore their imaginative design skills.”
So Slime DIY Slimelicious, So Magic DIY and So Magic DIY ranges are available in stores nationwide now.