The iconic fashion doll Barbie is to be honoured with a Brand Icon Award at the 60th annual Clio Awards ceremony, an international awards event that celebrates the creative businesses.
Hosted by Andy Cohen, the event will see Mattel’s global head of dolls, Lisa McKnight accept the honour on behalf of the brand on stage at the Manhattan Center in New York City on September 25, for the brand’s ongoing efforts to encourage and inspire young girls.
“Both Clio and Barbie are celebrating our 60th anniversary this year,” said Clio president Nicole Purcell. “Our culture has evolved in so many ways over the last six decades, but Barbie’s iconic message has always remained the same.
“The brand’s commitment to empowering girls to believe in themselves, their choices and their unlimited potential is still so timely and so powerful, we’re thrilled to be able to honour that message and celebrate our shared history as part of our milestone awards ceremony.”
The Clio Brand Icon Award distinguishes a brand that has transcended the product or service it provides to become a permanent fixture in popular culture. Each recipient is chosen for elevating its brand to icon status among its peers, industry experts and consumers.
As the original girl empowerment brand, Barbie’s purpose since 1959 has been the to inspire the limitless potential in every girl. Barbie is currently the number one girls’ brand in the world, and with 99 per cent global brand awareness, one of the most famous and talked about brands today.
“Barbie has stood the test of time because of the brand’s ability to connect to culture and it’s innate purpose – to inspire girls around the world to be anything,” said McKnight. “Evolution makes a brand relevant, but purpose makes a brand eternal. Today’s consumers want brands they can believe in and Barbie’s dedication to championing girls is what will make the next 60 years even better than the first.”