Ravensburger’s BRIO and GraviTrax take limelight at The Big Feastival and Car Fest South

While others may have been melting in their skin this past bank holiday, Ravensburger was busy rubbing shoulders with a line-up of artists and entertainers, with activities across two UK family-friendly festivals: Car Fest South and the Big Feastival.

The Big Feastival – held on Blur bassist Alex James’ farm in Chipping Norton – attracted around 60,000 visitors and welcomed acts such as Jess Glynne and Fun Lovin’ Criminals, while entertainment for kids included Dick and Dom, Justin Fletcher and meet and greets with Peppa and George Pig.

It was here that the Ravensburger team showcased both its BRIO and GraviTrax line-up, offering children the chance to get hands-on with the products in a country garden themed tent.

GraviTrax was also in the spotlight at Car Fest South in Hampshire, making an appearance in Fundamentally Children’s Good Toy Zone tent.

Raising funds for children’s charities including BBC Children In Need, the Car Fest festival achieved a footfall of over 50,000 and is famously organised by Chris Evans.

Ravensburger’s head of marketing and product development, Katy Fletcher, said: “Providing opportunities for families to get hands on with our products is a big focus for us. We have been able to be a positive part of quality family time spent together and in so doing forge meaningful brand relationships with our target audience that will last long beyond the bank holiday weekend.

“Reactions to both BRIO and GraviTrax were incredible and events like these will set us in good stead as we roll out our wider marketing programmes throughout the rest of the year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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