The marketing-focused August issue of ToyNews is available to read online, on your iPad, laptop or smart device now.
This month, ToyNews dives into the world of marketing with our exclusive interview with Generation Media’s Jonathan Chambers as he explores the evolving world of TV and streaming, and what it means for your advertising spend.
Following this, we get up close with some of the toy industry’s leading names in PR and marketing to get insider knowledge on just how this scene is shaping up amid modern day sensibilities; while discussing how best to approach the influencer space today.
Meanwhile, pre-school and baby specialist Hippychick is celebrating 20 years of success this year, so we sit down with founder Julia Minchin to talk products, sustainability and the company’s plans for the future, before leaping into our long-read on this season’s must-watch Hilda and the Silvergate property’s plans for the toy space.
With Autumn Fair one week away, we offer you insight from the show’s organisers on what to expect from the new-look get up this September, before highlighting just a few of the company’s heading to the NEC once again this year.
Of course, no ToyNews comes complete without its regular industry opinions and sector guides, all here for you read at your leisure.