Home / Licensing / PhatMojo plays for pop culture with indie video game-inspired toy line Baldi’s Basics

PhatMojo plays for pop culture with indie video game-inspired toy line Baldi’s Basics

Vying for the title of most peculiar toy line of the year, and tapping firmly into the nostalgia-driven pop culture toy space of today is PhatMojo, who has just launched a range of action figures, plush, and collectables inspired by the hit indie video game, Baldi’s Basics.

Inspired itself by the ‘edutainment’ games of the ’90s, Baldi’s Basics is set in a school where players are challenged with quiz questions. Wrong answers provoke Baldi to chase players as they try to escape his wrath.

PhatMojo’s Baldi toys include action figures, plush, and collectibles. Now available at major retailers, the line features all of the game’s main characters. It hit shelves in tandem with the new game demo, also launched this month.

The indie horror game has already sparked massive, viral YouTube engagement with popular play-through videos, musical parodies and “mash-up” videos, featuring the game’s popular characters and tropes.

Of the toy line’s debut, Baldi creator, Micah McGonigal, noted: “I’m really excited about these new products. It’s awesome, and a little surreal, to have figures of these ridiculous characters I made sitting on my desk. I’m really happy with how they all came out and I’m glad that fans are excited too.”

Chasing the retail success of the brand’s toy launch, PhatMojo will offer a first look at the Baldi’s Basics 2020 line during their fall preview, beginning next month.

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