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ITV Studios lands Thunderbirds Are Go campaign with Gulliver’s Theme Park Resorts

ITV Studios Global Entertainment has secured a partnership with Gulliver’s Theme Park Resorts to launch a Thunderbirds Are Go promotion at its locations in Warrington, Milton Keynes, and Matlock Bath.

The promotional activation will run across several weekends from September 14 to October 20 at the three sites.

The FAB Thunderbird Weekends will see Thunderbirds Are Go theming throughout the theme park resorts, and visitors will receive a mission brief on arrival, to complete very special in-park challenges as recruits for International Rescue.

Other activities will include photo opportunities with a huge model of Thunderbird 1 and meet and greets with the Virgil Tracy costume character.

Overnight guests during any of the Thunderbird Weekends will receive even more Tracy Island treatment, with Thunderbird Sleepovers including a special Thunderbird 1 launch mission, exclusive meet and greets with Virgil, and more.

FAB Thunderbird Weekends will form a part of the festivities around Thunderbirds Day, an annual celebration of the Thunderbirds franchise on September 30, for fans of all generations.

Thunderbirds Are Go airs on CITV and is currently in its third season, with new episodes coming in the New Year. The new toy line, distributed in the UK by Bandai, will launch on September 1 this year. The latest run of nine episodes reached over 2.2M individuals and was viewed by more four to nine year-old boys than Power Rangers and Trollhunters.

Julie Dalton, managing director at Gulliver’s Theme Park Resorts, said: “We are about much more than rides at Gulliver’s, we promote families spending quality time together and every generation knows the Thunderbirds.

“The partnership with Thunderbirds Are Go is a brilliant addition to our very popular stay and play packages and entertainment within the Theme Parks. We are really looking forward to hosting the new activities and in-park challenges.”

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