Zimpli Kids partners with Pinkfong for Baby Shark Gelli Baff

Zimpli Kids has secured a licensing partnership with Pinkfong to bring its incessantly popular Baby Shark IP to the Gelli Baff portfolio.

Based on the viral children’s song that in the past year has achieved global recognition, the Baby Shark licensed version of Zimpli Kids’ best-selling Gelli Baff range will be available to order from October.

“Not only does the product include Zimpli’s famous Gelli powder; turning bath water into a gooey underwater adventure, it will also have a 3D Baby Shark bath sticker, that floats and sticks to the surface when wet,” said Zimpli Kids via a press release.

There will be ten 3D Baby Shark stickers to collect.

The license territories that have been agreed are Germany, Austria, Switzerland, Belgium, Netherlands, Luxembourg, Poland, UK, Spain and France with more in discussion.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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