Zimpli Kids has secured a licensing partnership with Pinkfong to bring its incessantly popular Baby Shark IP to the Gelli Baff portfolio.
Based on the viral children’s song that in the past year has achieved global recognition, the Baby Shark licensed version of Zimpli Kids’ best-selling Gelli Baff range will be available to order from October.
“Not only does the product include Zimpli’s famous Gelli powder; turning bath water into a gooey underwater adventure, it will also have a 3D Baby Shark bath sticker, that floats and sticks to the surface when wet,” said Zimpli Kids via a press release.
There will be ten 3D Baby Shark stickers to collect.
The license territories that have been agreed are Germany, Austria, Switzerland, Belgium, Netherlands, Luxembourg, Poland, UK, Spain and France with more in discussion.