Ravensburger opens floor to 3D designers with MyMiniFactory collaboration

The international board game giant, Ravensburger, has partnered with the London 3D content platform, MyMiniFactory to invite creatives to design new themes and figurines that can be used in an updated version of its popular title, Labyrinth.

In a first of its kind IP licensing agreement, it is hoped that the collaboration will encourage “innovative dialogue between legacy and new technology.”

“We truly can’t wait to see what magic will come out of this creative journey,” said Chengxi Wang, CEO of MyMiniFactory.

A classic of the Ravensburger stable of games, Labyrinth was launched to gamers more than 30 years ago, and has expanded into over 60 versions. The game features a cast of mythical characters and objects with which players must use to move through the changing maze.

The competition will encourage fans to share their own 3D printable figurines for the game by using the MyMiniFactory platform to design four characters fitting set themes: creatures of the night, Steam Punk, Robots, Cute Animal babies, Deep sea, It-Animals, pirates, knights, space, adventure, fairy tales, dinosaurs or abstract.

The winners will be selected by a panel of judges from Ravensburger and MyMiniFactory, based on the quality and printability of the designs.

Successful applicants will have the rights to sell their 3D printable designs officially under the Ravensburger name for three years, with royalties, 30 per cent of the final price, on each file sale.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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