The fancy dress specialist, Smiffys may well be wearing its lucky outfit come this September, having been shortlisted not once but twice for the best dress-up award at this year’s Licensing Awards.
Both the Smiffys’ 60th Anniversary Limited Edition Barbie Costume and its children’s Roald Dahl collection have been shortlisted for the accolade, with winners to be announced at the Awards ceremony on September 10th this year.
The firm’s adult fancy-dress Barbie costume re-creates the iconic look of the first ever Barbie doll and is launched to celebrate 60 years of the world’s number one fashion doll. With a black and white sequin bodysuit, pink fluffy coat and sunglasses, presented in a collector’s box with a numbered certificate, the costume is an ode to the original curator Ruth Handler and her first ever doll.
“As a girl who grew up playing with Barbie dolls, I have a real connection with the brand,” said Dominique Peckett, director of Smiffys. “To be shortlisted for best dress-up, is something we are very excited about as we feel we’ve really delivered an authentic style in honour of Barbie’s influence as a fashion icon in celebration of the dolls 60th year.”
As winner of the award for Best Licensed Dress Up in 2018, with the Roald Dahl collection for Tesco, Smiffys has once again been shortlisted for this accolade in 2019.
The shortlisting is welcomed by Smiffys as recognition of all work, from the whole team, ensuring licensed collections remain current and on trend.
“We’ve worked hard in collaboration with Smiffy’s and the Roald Dahl team to keep bringing new and exciting ranges into store for our customers so we’re very excited this range has been so well received and shortlisted for this award,” said Nikki Duncombe, buying manager at Tesco.
Peckett added: “We are thrilled to be a finalist, especially with the exciting new Mr Fox, Matilda and Mr Wonka designs added for 2019. The additional styles show just how well the range has been received and has ensured the Roald Dahl collection remains a best-seller for the retailer.”