The Norfolk-based toy and crafts company, Sequin Art, has become the first of its kind to answer the campaign call from Toy Like Me for a better disability representation within the sector.
Through its partnership with the not-for-profit arts and play organisation that celebrates disability representation in the toy box, Sequin Art can reveal the first product line to feature a sparkly wheelchair-using fairy.
The design is aimed at helping the many disable children in the UK grow positive self-esteem, feel included and celebrated. It carries the Loved by Toy Like Me endorsement on its packaging, and a note explaining to children more about using a wheelchair.
This is the latest win for Toy Like Me and its ongoing campaign for better representation of the some 150 million children worldwide with disability and difference. The organisation has already influenced product designs from the likes of LEGO, Playmobil, and Barbie.
Sequin Art director, Meryl Smith, said: “We are incredibly proud and excited to be involved in partnership with Toy Like Me. We can’t wait to bring this new, inclusive product to the market.”
The new Izzy Fairy craft project is part of the Sequin Art Red range and was named after a 10-year-old Izzy who uses a wheelchair and lives in Thetford, Norfolk.
The Izzy Fairy Sequin Art kit comes with easy-to-follow instructions and is ideal for adults and children six years and over. It is priced at £12.99 and is now available to purchase from the official Sequin Art website.