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Join Spielwarenmesse’s international trade fair slate with its World of Toys programme

The international trade fair organisation, Spielwarenmesse has detailed its World of Toys roster for 2019, an initiative conceived by the group to help toy manufacturers reduce the cost and headaches of attending the outfit’s slate of overseas trade shows.

Stand spaces are currently still available at the international pavilions for Kids India 2019 and Hong Kong Toys & Game Fair 2020, while a pavilion is also planned for Kids Russia 2020, taking place for the first time concurrently with Skrepka Expo.

Taking place in Mumbai from September 26 to 28 this year, Kids India is setting the wheel in motion. The Indian toy sector is currently going from strength to strength, thanks to factors such as the growing middle classes, a raised awareness of the importance of toys in child development, and the strong demand for quality products.

As a result, this market now offers huge potential for toy manufacturers from all over the world. Ten international exhibitors have already registered to appear at the World of Toys Pavilion at Kids India.

This will be followed by the Hong Kong Toys & Games Fair which opens its doors from January 6 to 9 2020 and has evolved into the most important trade fair serving the Asian market. In conjunction with the business hub of Hong Kong, it paves the way for lasting business relationships between Africa, America and Europe on the one hand, and the Asia-Pacific region on the other. It is still possible to register for the international pavilion in 2020.

Opening its doors at the Crocus Expo Centre in Moscow from February 11 to 13 next year, the Russian toy fair Kids Russia is taking place concurrently with the leading Russian stationery event Skrepka Expo for the first time.

The related product groups appeal to similar target audiences. The decision to hold the events at the same time creates synergies for both exhibitors and visitors. The organisers of Kids Russia are offering a World of Toys Pavilion for international companies.

The World of Toys Programme launched in 2008 by Spielwarenmesse eG, supports toy manufacturers wanting to gain access to growing markets with strong sales potential.

The organisers stage international group appearances at trade fairs in the Asia-Pacific region, Russia and India. In doing so, they take care of all technical and organisational matters relating to the exhibition, while offering additional marketing services to reduce the burden on exhibiting companies and to improve their chances of success in new markets.

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