Spin Master has acquired the global rights to the popular party game, Hedbanz and is already stepping up its international reach with the launch of a new Hedbanz App.
The Canadian toymaker originally acquired the rights to Hedbanz for the US and Mexico back in 2011, helping the game become one of the most successful within its gaming portfolio over the past eight years.
The latest development now hands Spin Master the global IP, allowing it to sell, market and license for further market expansion.
“We are excited to continue to grow the Hedbanz portfolio and introduce this new interactive app to families and friends to further enhance their gaming experience,” said Elizabeth LoVecchio, VP marketing, Spin Master Games.
“Spin Master’s continued growth in the games category, with recent acquisitions, innovative partnerships and unique IP titles has established us as the second largest games company in the US.”
Hedbanz is now sold in more than 40 markets around the world and its local language titles have become one of the top selling children’s games in France, the UK, Italy and Australia and more than 15 years.
Meanwhile, the new Hedbanz app allows players to put face filters on, to turn players into the card on their head. Players can be transformed into dogs, cookies, elephants and more.
“The timing of this strategic acquisition for our powerhouse brand Hedbanz is serendipitous,” said Anton Rabie, co-founder and co-CEO, Spin Master.
“With the opening of our new Long Island City office and the addition of many talented games industry experts to our team, we are creating an epicentre for Spin Master Games. We are working hard to bring adults, kids and families the best game experience.”