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LOL Surprise lands at Vue cinemas amid “phenomenal year for brand”

MGA Entertainment’s LOL Surprise brand is making its way to the big screen with an hour-long special LOL adventure to hit Vue cinemas across the UK this year.

From August 30, a number of LOL Surprise episodes will teach audiences new dance moves, and give them the chance to relive their favourite LOL Surprise moments while watching their favourite characters on the big screen.

From The Makeover Serieswhere Emily and The Glam Squad give one lucky B.B. a fresh new look in the L.O.L. Surprise! makeover studios, to Under Wraps Stop Motion Series, where Pop Heart and Bling Queen go on an epic L.O.L. Surprise! adventure searching for their missing pet, fans can watch Punk Boi, Queen Bee and Vacay Babay come to life.

Johnny Carr, event cinema manager at Vue UK and Ireland, commented: “We’re delighted to offer L.O.L. Surprise! here at Vue – it’s got a huge following amongst children and we’re happy to be able to put shows on for our younger audience, amongst the usual film listings.

“Kids are in for some of the most adventurous episodes of L.O.L. Surprise! yet, as they watch it all in the comfort of our cinema screens with the highest picture and sound quality.”

Samantha Wilson, marketing director of MGA Entertainment UK, added: “Since the global launch in December 2016, the range of L.O.L. Surprise! collectable fashion dolls and YouTube episodes have proved hugely popular with fans.

“Launching cinema content was the next logical step and we are thrilled to be partnering with Vue so fans across the UK can enjoy a new L.O.L. adventure on the big screen.

“2019 is proving to be a phenomenal year for L.O.L. Surprise! with new product launches including the L.O.L. Surprise! O.M.G. Fashion dolls, exciting events across the UK, and now launching cinema content with Vue.”

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