Fundamentally Children has strengthened its front line by signing Tracey Devine-Tyley to its expanding squad, welcoming the toy industry expert to the role of head of sales and marketing.
Life-long Liverpool fan, Devine-Tyley boasts an illustrious career in the toy industry, having served with both Rubies and KD. She will use her extensive experience to build upon the successful slate of events and experiential marketing programme for Fundamentally Children.
Devine-Tyley will also be charged with spearheading new initiatives as the outfit continues to expand its portfolio and operations or 2019 and beyond.
With her knowledge of the licensing and retail sectors, Tracey hopes to help Fundamentally Children support clients at all stages of their brand development.
Devine-Tyley said: “I am delighted to be joining Amanda and Fundamentally Children at what is a very exciting time for the incredibly driven and passionate team, who are absolutely focused on delivering the very best marketing services for their clients.”