Nickelodeon has acquired the content and consumer product rights to the iconic comic character, Garfield in a deal that is expected to close in the coming weeks.
Struck between Viacom and Paws, Inc, the entity that holds the global IP rights to Garfield and the US Acres franchise, the deal is part of Nickelodeon’s ongoing strategy to be ‘the home for the biggest franchises kids and families love.’
It expands Nickelodeon’s growing portfolio of hit properties that already includes SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, Blues Clues & You, the first SpongeBob spinoff in Kamp Koral, and a new animated Star Trek series.
Nickelodeon’s president, Brian Robbins, said: “This acquisition marks another step in our evolution toward being kids’ first stop for the best new content and characters, so we’re incredibly happy to have Garfield join our growing roster of globally loved franchises and to introduce this cool cat to a new generation of fans.”
Following completion of the acquisition, Nickelodeon plans to develop a new Garfield animated television series.
Global merchandising rights to Garfield will be managed by Viacom Nickelodeon Consumer Products (VNCP), including the property’s existing portfolio of licensees. Garfield creator Jim Davis will continue to produce the Garfield syndicated comic strip.
“Great content is core to the strength of our brands, and Garfield is a beloved character that continues to be part of the cultural zeitgeist with universal resonance across all ages,” said Sarah Levy, chief operating officer of Viacom Media Networks.
“The acquisition of Paws, Inc. provides another opportunity for Viacom to leverage our platforms to extend the global reach of iconic IP.”
Pam Kaufman, president of VNCP, added: “Garfield is a global evergreen franchise that is a natural fit with Nickelodeon and our portfolio of iconic properties. With fans around the globe that span both kids and adults, we are excited to ignite Garfield into a multi-generational consumer products juggernaut and further deliver on VNCP’s ‘Every Age, Every Aisle’ mission.”
Created by cartoonist Jim Davis, Garfield is the most widely syndicated comic strip in the world (Guinness World Records), and the franchise spawned movies, TV shows, stage shows and merchandise.
Garfield has received four Emmy Awards for Outstanding Animated Program, and Davis was inducted into the Licensing Hall of Fame in 1998.
Davis said: “I’ve always tried to make people laugh with humour that is classic and appealing to both kids and adults. I’m delighted that Garfield is going to be placed in the capable hands of the folks at Nick. They know how to entertain and will be great stewards for the franchise. I am also excited to continue to do the thing that gets me out of bed every morning…the comic strip.”