For anyone who may have already spotted the above picture of MGA Entertainment’s Isaac Larian doing the rounds across social media this week, this is not simply another attempt of the global toymaker’s CEO to break the internet.
The image does in fact mark the launch of MGA’s latest collectable line, Pop Pop Hair Surprise, a range of 25 Pop Pets each styling a different cut that was officially announced this week.
Characters feature across four themes, including Girly Qs, Disco Dos, Pretty in Punks, and Bed Heads. Collectors are also being encouraged to look out for the rare characters Hair Kate and Brushly, and the ultra-rare Pop Roller, and Cali Clipper.
“I have never had so much fun in toy business – I finally got my afro back,” said Isaac Larian, CEO and founder of MGA Entertainment of the launch of the range. “The great MGAE creative team has done it again. This is what the toy business needs.”
Each character comes with brushable and stylable hair spanning a spectrum of colours and types, including curly, two-tone, ombre, and more.