Hasbro has struck a licensing agreement with Super Heroic Inc, a tactical play company, to launch a new line of NERF-branded kids’ clothing and footwear to the US market this summer.
According to Hasbro’s general manager and SVP of entertainment and licensing, the move has been driven by Hasbro’s mission to “promote active play,” as through the partnership it looks to “encourage kids to play hard, explore and have fun.”
The line will be available at select Foot Locker and Kids Foot Locker stores, and lands just in time for the back to school season. It features updates to Super Heroic’s leading footwear, The TMBLR v2 which will launch with two new colours.
The gender neutral apparel collection will feature tops, joggers and t-shirts all boasting collaborative branding, as well as individual pockets and compartments designed to hold NERF products.
“The power of this collaboration rests solely in the alignment of our shared values and the importance of our collective missions,” said Jason Mayden, CEO and co-founder, Super Heroic.
“As a child of the ’90s, NERF represents the apex of immersive, active play. It represents the freedom and wonderment of childhood that imbues us all with a sense of unrestricted creativity and limitless potential. We are honoured and excited to partner with NERF to launch a collection that reminds us all, that if we can play together, we can live together.”