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Sara Taylor named Spin Master’s UK general manager as growth across Europe continues

Changes at the top of the international toy maker has seen Spin Master promote Sara Taylor to the position of general manager for the UK.

Taylor’s tenure of almost 11 years with the company has seen her play an instrumental part in the firm’s global growth, an impact that has been felt since joining the company in 2008. She has been commended for the impact she made on the international third party business, preparing several European markets, as well as Russia, for the transition to affiliate status.

In November 2016 she moved into the role of VP / head of sales for the UK, where she has provided commercial direction and talent development to the team. The sales team will continue to report into Sara as will Phil Hooper, commercial director marketing, UK.

Taylor will now report directly to Hedley Barnes in his recently announced new role as general manager, Europe and Russia.

Barnes said: “Sara’s new role will allow Spin Master UK to flourish even further. The UK business is now the second biggest market for Spin Master globally, and this change will allow even more focus on strengthening and deepening our relationships with our UK business partners including of course, our highly valued retail partners.”

Hedley’s move to General Manager Europe and Russia is an important step for supporting the recent news that product sales for Spin Master have soared by over 40 per cent across the European market in the last reported trading period.

Hedley continued: “It’s an exciting time for Spin Master generally, but especially within Europe and I’m delighted to be entrusted with the task of building on the amazing achievements and continuing to drive the business for Europe and Russia going forward.”   

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