Mattel tapped as global toy partner for Paramount’s Top Gun franchise

Keen to grab a piece of the action when the highly anticipated Top Gun sequel lands in cinemas next summer, Mattel has been named the global toy partner for Paramount Pictures’ follow-up title, Top Gun: Maverick.

The global toymaker has picked up the rights to develop toys across multiple categories, including die-cast vehicles and aircrafts, play-sets, games and other toys. The new line promises to bring moments from the classic film and the sequel to life.

“We are thrilled to bring Top Gun to life for both kids and their parents who undoubtedly fell in love with the franchise over thirty years ago,” said Janet Hsu, chief franchise management officer of Mattel.

“Our design-led approach has allowed us to recreate the high-octane action from the movie with a line of toys that will impress fans of all ages.”

“Top Gun: Maverick is one of the most anticipated movies next summer,” added Pam Kaufman, president, Viacom Nickelodeon Consumer Products. “The film has multi-generational appeal and lends itself to vehicle and role play toy categories. Top Gun: Maverick has all the ingredients to be a hit in theatres, as well as retail aisles.”

The line will be available globally ahead of the US premiere scheduled to be released in June 2020.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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