Spin Master embraces International Owl Awareness Day for the launch of its newest toy line, Owleez

Spin Master is cooing over International Owl Awareness Day this year, using the annual event as the ‘perfect perch’ from which to launch its hotly anticipated toy line, Owleez.

And of course, bird lovers will get the chance to tweet all about it when the toy firm hosts its own Twitter Party on Sunday, August 4 in celebration of the occasion.

Already included in two major retailer’s Top Christmas Toy lists, Owleez is set to make some ‘birdsong’ on Twitter with the help of some of the UK’s top mum influencers.  The Twitter Party is open to all UK followers, who will also stand the chance of winning an Owleez, as well as a special Owl Adoption certificate, so they can ‘own’ a real-life owl for one year.

Spin Master is keen to use the opportunity to raise awareness of the growing plight of Owls being bred for domestic captivity. Bird of Prey and Owl sanctuaries all around the UK have a large number owls in their care, rescued from unsuitable homes.

Ranjit Dhutti, UK senior brand manager for Owleez, said: “International Owl Awareness Day not only gives us a great reason to talk about Owleez but also to help support the fantastic work of the host of charities and conservation organisations whose work is to protect the best interests of these beautiful and majestic creatures.

“Owning an Owl as a pet has become extremely popular in recent years but they really need expert care to be able to look after them properly. With Owleez, you can now have all the fun of owning, caring for and teaching your baby owl to fly – leaving real life owls to live in the wild where they belong.”

The Owleez Twitter party will take place on Twitter on Sunday between 6pm and 7pm and will mark the beginning of a significant and fully integrated marketing and PR campaign to support the launch of Owleez in the UK.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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